Who is RQ?
What is RQ?
HONEST RELATIONSHIPS BETWEEN INDIVIDUALS AND BRANDS
We are RQ, a team of cultural scientists redefining how brands interact with people of influence.
We collaborate with powerhouse brands to reposition the role of relationships within the marketing mix.
WHAT IS RQ?
1: Relationship Quotient or Relationship Intelligence
2: The calculated total reach of a person’s halo within their sphere of influence
3: The sum net worth of a person’s physical and social network
There is nothing more powerful for a brand than authentic users who become long-term evangelists.
In a “Pay to Play World”, we know the immediate need for our partners is to build honest relationships with the right individuals.
92% of global consumers trust word-of-mouth and recommendations from friends and family, above all other forms of advertising. Only 33% trust ads. [Nielsen]
Word of mouth is the most common and powerful form of brand marketing.
[Mckinsey & Co]
98% of consumers exposed to a product or service at a strategic brand event will talk about the positive experience. [Event Marketing Institute]
80% of consumers state that out of all forms of communications, experiential marketing is most likely to provide the info needed to make informed purchases. [Event Marketing Institute]
A calculator? Too slow for us.
Our consumer-intelligence capabilities allow us to calculate a person’s “RQ”, connect to the right people in the right way, and report back with measured success.
INTELLIGENCE + INSIGHTS
Hyper-focused research and insights of the influencer landscape. Unparelled direct access to the arbiters of pop culture.
A database capturing reach, engagement, impressions and conversions.
Our dedicated team of analysts measure the data online and offline to provide the client with KPIs and ROI.
Combined we have over 200 years of relationships in our “black books.”
WE’RE CULTURAL SCIENTISTS.
Our team of experts are unmatched in knowledge & contacts in all verticals of pop culture including Music, Film, TV, Art, Fashion, Culinary, Sports & Tech.
WE GET AROUND.
We are experts in localized culture on a global scale and understand the psychology behind building long-term, strategic relationships.
WE LIVE TO CREATE.
If you can dream it, we will make it happen. Our team has unrivaled access to the latest technology to elevate experiences.