Pushing industry leaders to rethink the value of influence.

Recent Press

  • Tools of the Trade: Brain Salzman of RQ

    Salzman surrounds himself with unique people to collaborate and create.

    AdWeek

  • Pizza Hut takes over the Love Island USA Reunion

    Brands race to partner with Jools Lebron, (aka ‘Miss Demure’) and TikTok’s ‘cucumber guy,’ ‘Love Island USA’ star Kordell Beckham scores his dream sponsorship—and more

    AdAge

  • See FX's Tech-Forward Twist on the Standard Murder

    To celebrate its buzzy new series A Murder at the End of the World, FX used projection mapping, RIFD tech, costumed actors, and surprise-and-delight moments to immerse guests in the show’s unique setting.

    BizBash

  • Creator and Influencer Trends Brand Marketers Need to Know About Right Now

    This week: Pizza Hut jumps on TikTok’s ‘girl math’ trend, Twitch ends its ban on simulcasted livestreams, and more 

    AdAge

  • Pizza Hut Jumps On Girl Math Trend

    Pizza Hut is the latest brand to get in on the Girl Math trend—with help from TikTok star Anna Sitar and “Saturday Night Live” cast member Ego Nwodim. The brand hopes the two women will bring in new customers, or entice lapsed customers to come back.

    AdAge

  • The Collaboration Behind The ‘Sex And The City’ 25th Anniversary Pop-Up

    The “Sex and the City” 25th anniversary pop-up celebration late this summer in New York City provided great insight into how to create successful collaborations with high impact. “And Just Like That … It’s Been 25 Years: The Sex and the City Experience” was a huge hit, attracting 4,000-plus fans over the four-day event.

    Forbes

  • How HBO Max marketed ‘The Last of Us’ into a global hit

    Big marketing swings looked to build credibility with video game fans while also attracting prestige-TV watchers.

    Marketing Brew

  • Launch Events Try to Fit Their Parties in a Box

    Los Angeles-based influencer agency RQ Media Group LLC is used to producing elaborate live events and parties for companies such as  Alphabet Inc.’s Google and Yum Brands Inc.’s Pizza Hut, gathering Hollywood talent, journalists and influencers to promote the latest product or show.

    Wall Street Journal

  • Corporate Activism Put to the Test

    Societal unrest has left consumers more suspicious of branded social responsibility initiatives than ever.

    Business of Fashion

  • Are you going to put people over profit?

    Ask anyone who works with direct-to-consumer brands about the Facebook boycott and you’ll likely hear about how DTCs are being put in a difficult position…

    DigiDay

  • Brands Develop Contingency Plans for TikTok as Its Future Remains Uncertain

    TikTok’s future in the United States has become increasingly murkier after President Donald Trump threatened to ban the app in the U.S. (although he likely can’t do that).

    AdWeek

  • 'Gangs of New York' TV Series in Development, Martin Scorsese to Direct

    Deadline reports that Scorsese will direct the first two episodes of the show, which is based on Herbert Asbury’s 1927 non-fiction book of the same name… 

    Complex

  • Celebration of the release of LFG for HBO MAX

    HBO Max Sets Docu ‘LFG’ Following U.S. Women’s National Soccer Team’s Fight For Equality; First Teaser Released

    Deadline

  • 5 Ways Agency Work Will Change Going Forward

    Over the last four months, employees and employers have adapted to a new way of working that’s not only remote but more flexible…

    Digiday

  • HBO and Hendrick's Gin create a mysterious...

    HBO is known for going all-out in promoting its marquee programs. (See, for example, its SXSW “Westworld” Town and its vertigo-inducing VR trip for “Game of Thrones”)…

    AdAge

  • HBO Created the Ultimate L.A. Meal Kits Circa 1932

    For Prohibition-Era Perry Mason, HBO Created the Ultimate L.A.Meal Kits Circa 1932…

    AdWeek