We put Sephora at the center of high volume online conversations, powered by RQ's Reaction Engine, a program that drives real-time responses to creator and internet trends.
Using a mix of RQ culture hunters and AI listening tools, we scan the internet for cultural moments that are ripe for Sephora to step in and demonstrate value. Seizing the moment can take the form of creator gifting opportunities, campaign activations, event production, or social content creation.
The Approach
Through targeted social listening streams, we have been able to identify culturally trending moments within social segments that are of value to Sephora. With a nimble ideation and production process, we activate these moments in a way that is ownable to the brand. From jumping in on Girl on Couch’s “Man in Finance” hit song of the summer by sending her a flash mob product delivery of men in finance, to sponsoring the glam for F1 racer Bianca Bustamente in Singapore, we step into both broad and niche cultural moments in an authentic way, with an always-on strategy.
The Results
In 2024, we reacted to 48 cultural moments, resulting in 470K total engagements and 5.1M people reached. This produced a SMV of $1.98M and a production investment of $247.9K - resulting in an ROI of +698%