HELLO

We are RQ, a team of cultural scientists redefining how brands interact with people of influence.

We collaborate with powerhouse brands to reposition the role of relationships within the marketing mix.

hellobg-2

WHAT IS RQ?

RQ [noun]

1: Relationship Quotient or Relationship Intelligence

2: The calculated total reach of a person’s halo within their sphere of influence

3: The sum net worth of a person’s physical and social network

unnamed-3

BUT WHY?

There is nothing more powerful for a brand than authentic users who become long-term evangelists.

In a “Pay to Play World”, we know the immediate need for our partners is to build honest relationships with the right individuals.

1

2

THE FACTS

  • 92% of global consumers trust word-of-mouth and recommendations from friends and family, above all other forms of advertising. Only 33% trust ads. [Nielsen]
  • Word of mouth is the most common and powerful form of brand marketing.
    [Mckinsey & Co]
  • 98% of consumers exposed to a product or service at a strategic brand event will talk about the positive experience. [Event Marketing Institute]
  • 80% of consumers state that out of all forms of communications, experiential marketing is most likely to provide the info needed to make informed purchases. [Event Marketing Institute]

factsbg

RQ DATABASE

A calculator? Too slow for us.

Our consumer-intelligence capabilities allow us to calculate a person’s “RQ”, connect to the right people in the right way, and report back with measured success.

INTELLIGENCE + INSIGHTS

Hyper-focused reasearch and insights of the influencer landscape. Unparelled direct access to the arbiters of pop culture.

DATA ACCESS

A database capturing reach, engagement, impressions and conversions.

PROJECT ANALYTICS

Our dedicated team of analysts measure the data online and offline to provide the client with KPIs and ROI.

rqdbbg3

SUPER-CONNECTORS.

Combined we have over 200 years of relationships in our “black books.”

WE’RE CULTURAL SCIENTISTS.

Our team of experts are unmatched in knowledge & contacts in all verticals of pop culture including Music, Film, TV, Art, Fashion, Culinary, Sports & Tech.

WE GET AROUND.

We are experts in localized culture on a global scale and understand the psychology behind building long-term, strategic relationships.

WE LIVE TO CREATE.

If you can dream it, we will make it happen. Our team has unrivaled access to the latest technology to elevate experiences.

bernier_-3204